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Logo logistics – the power of identification

Logo logistics – the power of identification

by SportingImagesAdmin | Mar 28, 2019 | Thought leadership

Time and space are in short supply when you’re selling your product or service. So it helps to make use of a hotshot logo and to upgrade it every so often as trends change so that you unleash the desired associations among your target market.   Successful CEOs...
Origins of the word ‘brand’ – from livestock stamp to consumer perception

Origins of the word ‘brand’ – from livestock stamp to consumer perception

by SportingImagesAdmin | Mar 1, 2019 | Thought leadership

Business analysts assure us it’s not the size of an operation that’s important. What matters, out there in the marketplace, is that its brand has a solid name and pleasant associations, so it becomes sought-after, now and in the future, within its targeted...

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  • Logo logistics – the power of identification

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